EMPOWERED WOMEN

Our Story

Joe Cepeda begins her journey as a professional makeup artist and micropigmentation artist at a young age, specializing in techniques such as event makeup, bridal makeup, event hairstyles, men’s and women’s cuts, hair treatments, and permanent makeup. She even develops and registers a technique for camouflaging stretch marks and scars.

From her passion for teaching arises her mastery of different beauty techniques, which drives her to open Joe Cepeda Beauty Co, a place dedicated to enhancing the beauty of all our clients.

Our Journey

Joe Cepeda began practicing her art in Mexico and embarked on a journey to bring beauty to more people, falling in love with Canada, especially Calgary and Edmonton, for the warmth of its inhabitants, beautiful landscapes, and harmonious lifestyle. These cities are mainly where we offer our beauty services.